{"id":165,"date":"2023-07-09T18:00:25","date_gmt":"2023-07-09T16:00:25","guid":{"rendered":"https:\/\/cobdc.net\/documentsgrafics\/?p=165"},"modified":"2024-09-03T18:14:01","modified_gmt":"2024-09-03T16:14:01","slug":"la-febre-dels-cromos-de-josep-manuel-rafi-i-roig","status":"publish","type":"post","link":"https:\/\/cobdc.net\/documentsgrafics\/2023\/07\/09\/la-febre-dels-cromos-de-josep-manuel-rafi-i-roig\/","title":{"rendered":"&#8220;La febre dels cromos&#8221;, de Josep-Manuel Raf\u00ed i Roig"},"content":{"rendered":"\n<!--more-->\n\n\n\n<p>Aquest estudi, publicat per l&#8217;editorial Comanegra, explica els cromos com a documents i mitj\u00e0 de difusi\u00f3 d&#8217;una marca comercial: les Xocolates Boix. A m\u00e9s a m\u00e9s de la perspectiva des del col\u00b7leccionisme i amb la voluntat de fer-ne una hist\u00f2ria i evoluci\u00f3, de la Publicitat, aquests documents formen part d&#8217;un conjunt de tipologies documentals al servei de captar la intenci\u00f3 del p\u00fablic client des dels inicis del segle XX. <\/p>\n\n\n\n<p>La &#8220;febre dels cromos&#8221; neix el darrer ter\u00e7 del segle XIX i en el cas d&#8217;aquesta empresa es pot veure l&#8217;impacte i auge d&#8217;aquest recurs per atreure les mirades i marcar tend\u00e8ncia. A m\u00e9s a m\u00e9s cal tenir en compte la import\u00e0ncia que va donar a la t\u00e8cnica gr\u00e0fica de la cromolitografia catalana.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"267\" height=\"189\" src=\"https:\/\/cobdc.net\/documentsgrafics\/wp-content\/uploads\/2023\/07\/JM-Rull-Roig_La-Febre-dels-Cromos.jpg\" alt=\"\" class=\"wp-image-166\"\/><figcaption class=\"wp-element-caption\">Font: Web Ceditorial: <a href=\"https:\/\/comanegra.com\/\">https:\/\/comanegra.com\/<\/a><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":166,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[63,61,60,59,62],"class_list":["post-165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-llegeix-grafics","tag-cromolitografia","tag-cromos","tag-efimera","tag-llibres","tag-publicitat"],"_links":{"self":[{"href":"https:\/\/cobdc.net\/documentsgrafics\/wp-json\/wp\/v2\/posts\/165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cobdc.net\/documentsgrafics\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cobdc.net\/documentsgrafics\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cobdc.net\/documentsgrafics\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cobdc.net\/documentsgrafics\/wp-json\/wp\/v2\/comments?post=165"}],"version-history":[{"count":4,"href":"https:\/\/cobdc.net\/documentsgrafics\/wp-json\/wp\/v2\/posts\/165\/revisions"}],"predecessor-version":[{"id":315,"href":"https:\/\/cobdc.net\/documentsgrafics\/wp-json\/wp\/v2\/posts\/165\/revisions\/315"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cobdc.net\/documentsgrafics\/wp-json\/wp\/v2\/media\/166"}],"wp:attachment":[{"href":"https:\/\/cobdc.net\/documentsgrafics\/wp-json\/wp\/v2\/media?parent=165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cobdc.net\/documentsgrafics\/wp-json\/wp\/v2\/categories?post=165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cobdc.net\/documentsgrafics\/wp-json\/wp\/v2\/tags?post=165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}